It’s downright challenging to do RevOps right! Still, it’s more of a requirement than it is a supplement for businesses that want to stay competitive.
When attempting RevOps (Revenue Operations), you have two choices. You can either:
- Recruit RevOps experts and create a RevOps team
- Or outsource your RevOps tasks to a provider that becomes part of your company (RevOps as a Service)
The latter is associated with various benefits as you will learn in the section that follows, but first things first.
What is RevOps as a Service?
In simple terms, RevOps as a Service (RaaS) is a revenue operations model where a business contracts out its RevOps tasks to a provider who is highly experienced in RevOps. The RevOps provider operates as part of the company seeking its services and is tasked with designing a custom revenue process that will guarantee success.
Working with a provider that fully understands the value of RevOps as a service, guarantees businesses a myriad of benefits for a long period.
Why use RevOps as a Service?
RaaS is an effective way for businesses to streamline their revenue operations and develop a more efficient sales and marketing process that allows them to reduce their customer acquisition costs. This can be done by optimizing processes and utilizing technology effectively and efficiently, thus improving the customer experience and reducing churn.
RaaS offers the following benefits that make it worth a try:
1. Cost-Effectiveness and Scalability
In the majority of situations, companies outsource to enjoy convenience and save costs. It’s not a different case for the businesses that use RevOps as a Service. Recruiting RevOps experts and running a full-time team can be undoubtedly expensive, especially for SMEs.
Outsourcing comes in as a solution that allows these businesses (and any other business in that light), to utilize the expertise and resources of RaaS providers at a reduced cost. What’s more, you gain access to flexible solutions that scale according to your business needs.
2. Better Collaboration and Alignment
Communication and coordination of efforts are everything in a business. All the departments in your business should work as a team towards the same goals. RevOps as a Service smoothens your journey towards aligning all the departments in your business, such as the sales and marketing departments, and the customer success team.
Therefore, you will have one large team that is your business as a whole, thus improving decision-making capabilities and allowing faster execution of actions.
3. Data-Powered Decision Making
Nothing undermines the effort to make a business successful more than the lack of information. You know your competitors are outperforming your business, but you don’t know what it is that they are doing better to get ahead. You know that your sales are not as high as they used to be, but you can guess why it’s that way.
What you need is a data-driven revenue operations process. You need to know why your revenue performance is as it is, and what parts of the process you can improve for better results. RevOps as a Service offers a data-powered model and then some.
4. Better Customer Experience
At the central part of RaaS is the need to offer a loveable customer experience. RevOps acknowledges the importance of a customer in the revenue success journey of any business, and thus your RaaS provider will assign the perfect team to help you achieve this goal.
As the customer experience becomes better, you will see a rise in customer satisfaction and loyalty levels.
5. Better Predictability
Your business performs better if you know what to expect. Metrics such as Net Revenue Retention (NRR), and others enhance the predictability around revenue generation and growth.
Therefore, the decision-makers in a business can review or make decisions that will help the business achieve the desired objective.
Outsourcing revenue operation services is the right action to take for business owners that want to enjoy peace of mind thanks to the convenience, scalability, and effectiveness that RevOps as a Service has in a business setting.
So if you’re ready to grow your company’s revenue, contact a top-ranking provider like RevPartners for a streamlined revenue operations model.