The power of link-building in the digital realm, especially for resellers who want to enhance their online presence and reputation, cannot be overemphasized. However, how do resellers build high-quality assets that can be linked to attract authority inbound links?
This process will be broken down in this article for a complete guide on writing quality, relevant and sharing content. This is a great way to boost your search engine rankings, increase traffic and grow your business.
Every SEO reseller in India knows the secret to link-building success: Leave alone the other technical things; it’s simply about producing outstanding and genuine stuff that others in your field will want to link with. But it needs a strategy behind, being creative and putting some muscle into it. Firstly, let’s look at some of the major methods through which resellers can generate do-follow links that in turn produce quality backlinks.
What are linkable assets?
Linkable assets are also known as a highly valuable content piece that is relevant and loved by other site owners to make links with. These can be presented in forms of, but not limited to, infographics, how-to guides, case studies, research studies, expert interviews and so on. What distinguishes these assets from normal content is the fact that they can help you get links from high domain authority (DA) sites, which further enhance your own DA.
In order to sell your reseller SEO packages at scale, you have to become a leading figure in the industry. One of the ways to do this is by creating linkable assets, which increases your website’s visibility and shows authority in the niche.
Type of linkable assets you can create to build better links
How-to or explainer videos:
Using videos is efficient and provides a significant way of valuable information in an entertaining and understandable manner. Another way to demonstrate your expertise but also give valuable tips to your audience is by creating how-to or explainer videos. It is known to have a very shareable type of content, thus the chances for attracting backlinks from other sites increases.
Creating and producing high-quality and informative videos can be a useful linkable asset for resellers as the whole communication is slowly transferring towards a new era of videos. This can involve making a video that talks about the challenges facing an average business and how to overcome them. These videos can be accessed on social media platforms, guest blogs or through email marketing.
Infographics are attractive and simply to understand thus highly shareable on social media platforms. They can also go viral, especially if they are informative and creatively presented. You can have other websites link your infographic in their sites as a reference for information within that niche. This will make your website more visible and credible to potential clients.
Whitepapers or E-books:
Your business can be seen as one of the authorities in that field if you create thorough, well-informed white papers or e-books. You can invite websites that would want to refer to your work and share useful insights, data, helpful analysis of the current trends and issues within your niche. Moreover, this content is also evergreen, and it keeps getting backlinks throughout its lifespan. You can also make these resources available on your website as free content, which customers download upon providing their contact information to you.
Webinars are a great way to keep your audience engaged and position yourself as an industry expert. You can earn these backlinks by being an information expert during the webinar thus any website needing to use or share the recording will reference it from your site. You can also work with other businesses or influencers to have more people covered in the process hence increasing backlinking opportunities. Their webinar recordings may also be republished in other types of content like blogs and social media images, to further increase its potential attracting backlinks.
Conducting your own research, and posting the results on your website may lead to backlinks. This makes such content very shareable as people are always interested in new and relevant data. You can conduct surveys, analyze data or create case studies in your niche to give valuable insights and make people trust you as an authority. Original research is likely to attract websites which are looking for reliable statistics or facts pertaining to your industry.
Things to keep in mind while creating linkable assets:
Go for quality and not quantity:
In developing linkable assets, the focus needs to be on generating top-notch content with value to the target audience. This will improve the overall credibility of your content and you are also more likely to find other websites linking back to it. Do not produce content just to generate backlinks, as it might be of poor quality and non-unique, that could fail your website.
Keep it evergreen:
Linkable assets are supposed to be evergreen that are relevant throughout years. This involves steering clear of fast-fading trends or topics. Just concentrate on the generation of valuable and shareable content that will remain relevant for years to come. This will ensure that your content is linked to other websites for a longer time.
Make it visually appealing:
It is also highly shareable and attracts backlinks. Making your linkable assets more engaging and share-worthy involve things such as the use of visual elements in them like infographics, videos or images. This also lets people to consume and understand your content more flawlessly, which multiplies its prospect of developing backlinks.
In summary, linkable assets should be created in terms of quality but not quantity; they also must remain evergreen and visually attractive. Following these principles will help you to produce content that others will be willing and happy to link back and refer to their readers, thus making your website authoritative in a given field.
This will go a long way in boosting your SEO and maintaining the performance of your business over many years. Therefore, invest the time and effort in crafting great content that others will desire backlinks from and benefit through better search engine standing as well as higher website traffic volumes.